What does this occupation involve?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Day to day that includes work like plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies and inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Which skills can support a resume for this occupation?

O*NET rates Active Listening, Critical Thinking, Social Perceptiveness, Speaking, and Judgment and Decision Making among the most important skills for this occupation. Name the ones that are genuinely yours and show where you used them. A resume that lists skills you do not have is weaker than one that lists fewer.

What other job titles cover this work?

O*NET records 40 titles for this occupation, including Advertising Manager, Ad Manager, Communications Manager, and Promotions Director. Use the relevant alternatives as search terms and check the responsibilities before deciding whether the posting describes the same work.

Which qualifications may be relevant to this occupation?

In O*NET's survey of people doing this job, 60% reported their level of education as "Bachelor's Degree". That is what current postholders reported, not a requirement any single employer sets.

How do I turn this occupation's duties into resume bullets?

Start with a task you actually did, such as plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Then answer four questions: what did you personally do, who or what depended on it, which tool or constraint mattered, and what changed or proves the work happened. Write the line from those answers rather than copying the occupation description.

Resume evidence worksheet for Advertising and Promotions Managers

For the occupation "Advertising and Promotions Managers", a strong resume should make the core work easy to see: plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Start with work you have actually done:

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Then build each line from your evidence. For each line, name what you did, who or what depended on it, the relevant tool or scope, and what proves the work happened.

How do you turn this occupation's work into resume evidence?

Choose one task you actually did. Answer the four questions in plain language before trying to make the sentence sound polished.

Evidence prompt 1
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
Evidence prompt 2
Coordinate with the media to disseminate advertising
Evidence prompt 3
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research

Ask these four questions about the task you chose

What did you personally do, rather than what the team or job was responsible for?
Who or what depended on the work?
What tool, system, process, or constraint shaped the work?
What changed, finished, became easier, or proves the work happened?

Build the line: [what you did] + [who or what it served] + [tool, process, or scope] + [what changed or proves it]. Use only the parts your own experience supports.

What should the top third make easy to find?

Do not turn this into a long summary. Use it as a priority check before a reader reaches the rest of the page.

Target: [Use the posting's exact job title]
Show one relevant example: One result, artifact, decision, or responsibility from your own history that answers a worksheet prompt below.

Which knowledge areas should you prove rather than list?

O*NET highlights Sales and Marketing, English Language, and Communications and Media for this occupation. Do not paste those labels into a Skills section. Choose one only if you used it, then name the decision, explanation, artifact, or result that proves it.

Where did you use Sales and Marketing, and what decision, explanation, or artifact can you point to?
What did you explain, produce, or change that required English Language?
Which example from your history demonstrates Communications and Media without relying on a bare label?

How can you place those answers in a resume?

This is a fillable worksheet, not a finished resume. The role material comes from O*NET; brackets mark the facts and evidence you still need to supply.

Rendered in the Standard template by the same engine that exports your PDF. See all 5 templates, or start this resume free.

What else is this job called?

Use relevant alternatives as search terms, then compare the responsibilities before deciding whether a posting describes the same work.

Advertising Manager
Ad Manager
Communications Manager
Promotions Director
Promotions Manager
Account Executive
Advertising Sales Manager
Ad Sales Manager

O*NET records 40 titles for this occupation in total. The eight above are a starting point, not a keyword list to paste into a resume.

What do people in this job call themselves?

Titles reported by people actually doing this work, which is often not the title on the job posting.

Advertising Manager (Ad Manager)
Advertising Sales Manager (Ad Sales Manager)
Classified Advertising Manager (Classified Ad Manager)

Common questions

What does this occupation involve?: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Day to day that includes work like plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies and inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Which skills can support a resume for this occupation?: O*NET rates Active Listening, Critical Thinking, Social Perceptiveness, Speaking, and Judgment and Decision Making among the most important skills for this occupation. Name the ones that are genuinely yours and show where you used them. A resume that lists skills you do not have is weaker than one that lists fewer.
What other job titles cover this work?: O*NET records 40 titles for this occupation, including Advertising Manager, Ad Manager, Communications Manager, and Promotions Director. Use the relevant alternatives as search terms and check the responsibilities before deciding whether the posting describes the same work.
Which qualifications may be relevant to this occupation?: In O*NET's survey of people doing this job, 60% reported their level of education as "Bachelor's Degree". That is what current postholders reported, not a requirement any single employer sets.
How do I turn this occupation's duties into resume bullets?: Start with a task you actually did, such as plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Then answer four questions: what did you personally do, who or what depended on it, which tool or constraint mattered, and what changed or proves the work happened. Write the line from those answers rather than copying the occupation description.

What jobs are closest to this one?

Occupations O*NET records as closest to this one, and worth looking at if this search is not moving.

Source and use notes

O*NET describes the occupation. It does not know your experience or set the requirements for a specific employer.
Use only the tasks, skills, tools, and qualifications that your own history supports and the posting actually calls for.

If this is the job you are aiming at, the guide to tailoring a resume covers how to aim one posting properly, and building and exporting a resume here is free.

Occupation data from the O*NET 29.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under CC BY 4.0. O*NET is a trademark of USDOL/ETA. SpartanResume is not endorsed by USDOL/ETA.