Public Relations Manager resume example
A resume for a Public Relations Manager needs to show the work itself: plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client. Day to day that means work like this: assign, supervise, and review the activities of public relations staff; confer with labor relations managers to develop internal communications that keep employees informed of company activities. Recruiters and applicant tracking systems both read for the tasks and tools this role actually involves, so the strongest resume names them in your own experience rather than describing the job in the abstract. Below are the tasks O*NET records for this occupation, the software and tools it uses, the titles it is advertised under, and the skills worth naming if they are genuinely yours.
Also advertised as
The same job is posted under many titles. Searching only your own job title hides most of the openings you could apply to.
- Communications Director
- Community Relations Director
- Public Affairs Director
- Public Relations Director
- PR Director
- Communications Manager
- Development Director
- PR Manager
- PR Supervisor
- Business Development Director
- Campaign Manager
- Community Manager
- Customer Service Manager
- Information Director
- Marketing and Communications Manager
- Marketing Communications Manager
- Public Information Director
- Public Information Relations Manager
O*NET records 23 titles for this occupation in total.
What this work actually involves
Tasks recorded for this occupation, in O*NET's words. If your experience covers one of these, it belongs on your resume in your own words.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
20 tasks are recorded in total; these are the most central.
Example bullets for this role
Built from this occupation's own tasks. The brackets stay empty on purpose: we will not invent a number for you, and a fabricated metric is the fastest way to lose an interview you had already won.
- Assign, supervise, and review the activities of public relations staff, for [who or what it served], at [what volume].
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities, for [who or what it served], at [what volume].
- Design and edit promotional publications, such as brochures, for [who or what it served], at [what volume].
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage, for [who or what it served], at [what volume].
Software used in this role
Recorded for this occupation by O*NET. An applicant tracking system matches the exact product name, so write the tool the way the posting writes it.
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Distiller
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe PageMaker
- Adobe Photoshop
- Airtable
- Apple Final Cut Pro
- Apple iDVD
- Apple iMovie
- Blackbaud eTapestry
66 software entries are recorded in total.
Tools and equipment
The physical equipment this occupation is recorded as using. Worth naming when a posting asks for it by name.
- Computer scanners
- Desktop computers
- Laptop computers
- Multi-line telephone systems
- Personal computers
- Photocopying equipment
Skills an ATS reads for
Worth naming only if they are genuinely yours. Keyword overlap is one input to a resume's score, not a verdict.
- supervise employees
- edit documents
- Adobe Distiller
- Adobe Dreamweaver
What level this role is pitched at
O*NET places this occupation in “Considerable Preparation Needed”. Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Common questions
- What does a Public Relations Manager do?
- Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client. Day to day that includes work like assign, supervise, and review the activities of public relations staff and Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- What software should a Public Relations Manager list?
- Software recorded for this occupation includes Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Distiller, and Adobe Dreamweaver. Applicant tracking systems match on the exact product name, so write the tool as the posting writes it rather than describing it in general terms.
- What other job titles cover Public Relations Manager work?
- O*NET records 23 titles for this occupation, including Communications Director, Community Relations Director, Public Affairs Director, and Public Relations Director. Searching only your own job title hides most of the openings you could apply to.
- Will this resume pass an ATS for a Public Relations Manager role?
- No tool outside an employer can tell you how that employer's system is configured, including ours. What you can control is that the resume parses cleanly, names the work in the words the posting uses, and does not claim anything you cannot back up.
Related roles
Occupations O*NET records as closest to this one, and worth looking at if this search is not moving.
What this page cannot tell you
- No tool outside an employer can tell you how that employer’s ATS is configured, including ours.
- This page makes no claim about pay, demand or how many people hold this job. O*NET does not publish that here and we will not estimate it.
- Keyword overlap is one input to a resume’s score, not a verdict on you. A resume that names skills you do not have is worse than one that names fewer.
If this is the job you are aiming at, the guide to tailoring a resume covers how to aim one posting properly, and building and exporting a resume here is free.
Occupation data from the O*NET 29.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under CC BY 4.0. O*NET is a trademark of USDOL/ETA. SpartanResume is not endorsed by USDOL/ETA.