What skills should a Digital Marketing Manager put on a resume?

O*NET rates Active Learning, Active Listening, Critical Thinking, Reading Comprehension, and Social Perceptiveness among the most important skills for this occupation. Name the ones that are genuinely yours and show where you used them. A resume that lists skills you do not have is weaker than one that lists fewer.

What software should a Digital Marketing Manager list?

Software recorded for this occupation includes Adobe Acrobat, Adobe Acrobat Reader, Adobe ActionScript, Adobe After Effects, and Adobe Creative Cloud software. Applicant tracking systems match on the exact product name, so write the tool as the posting writes it rather than describing it in general terms.

What other job titles cover Digital Marketing Manager work?

O*NET records 40 titles for this occupation, including Brand Manager, Business Development Manager, Marketing Director, and Account Supervisor. Searching only your own job title hides most of the openings you could apply to.

What qualifications does a Digital Marketing Manager need?

In O*NET's survey of people doing this job, 56% reported their level of education as "Bachelor's Degree". That is what current postholders reported, not a requirement any single employer sets.

Will this resume pass an ATS for a Digital Marketing Manager role?

No tool outside an employer can tell you how that employer's system is configured, including ours. What you can control is that the resume parses cleanly, names the work in the words the posting uses, and does not claim anything you cannot back up.

Digital Marketing Manager resume example

Built from the O*NET occupation Marketing Manager, which is how this job is recorded officially.

A resume for a Digital Marketing Manager needs to show the work itself: plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Day to day that means work like this: identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors; formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. Recruiters and applicant tracking systems both read for the tasks and tools this role actually involves, so the strongest resume names them in your own experience rather than describing the job in the abstract. Below are the tasks O*NET records for this occupation, the software and tools it uses, the titles it is advertised under, and the skills worth naming if they are genuinely yours.

Also advertised as

The same job is posted under many titles. Searching only your own job title hides most of the openings you could apply to.

Brand Manager
Business Development Manager
Marketing Director
Account Supervisor
Business Development Director
Commercial Lines Manager
Market Development Executive
Marketing Coordinator
Product Manager
PLM
Sales and Marketing VP
Business Developer
Category Manager
Channel Manager
Commercial Director
Digital Marketing Manager
Digital Product Manager
Fashion Coordinator

O*NET records 40 titles for this occupation in total.

What this work actually involves

Tasks recorded for this occupation, in O*NET's words. If your experience covers one of these, it belongs on your resume in your own words.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies, or analyze their findings.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

20 tasks are recorded in total; these are the most central.

Example bullets for this role

Built from this occupation's own tasks. The brackets stay empty on purpose: we will not invent a number for you, and a fabricated metric is the fastest way to lose an interview you had already won.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors, for [who or what it served], at [what volume].
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers, for [who or what it served], at [what volume].
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections, for [who or what it served], at [what volume].
Develop pricing strategies, balancing firm objectives and customer satisfaction, for [who or what it served], at [what volume].

Software used in this role

Recorded for this occupation by O*NET. An applicant tracking system matches the exact product name, so write the tool the way the posting writes it.

Adobe Acrobat
Adobe Acrobat Reader
Adobe ActionScript
Adobe After Effects
Adobe Creative Cloud software
Adobe Dreamweaver
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
AdSense Tracker
AEC Software FastTrack Schedule
Airtable
Amazon Redshift
Amazon Web Services AWS software

152 software entries are recorded in total.

Tools and equipment

The physical equipment this occupation is recorded as using. Worth naming when a posting asks for it by name.

Desktop computers
Laser facsimile machines
Notebook computers
Personal computers
Personal digital assistants PDA
Photocopiers
Scanners
Tablet computers

Skills an ATS reads for

Worth naming only if they are genuinely yours. Keyword overlap is one input to a resume's score, not a verdict.

campaigns
SEO
analytics
brand strategy
budget management
CRM
go-to-market
Salesforce

What this job rates as most important

O*NET rates every skill for importance to this occupation. These are the highest rated, in order.

01Active Learning
02Active Listening
03Critical Thinking
04Reading Comprehension
05Social Perceptiveness
06Speaking
07Judgment and Decision Making
08Monitoring
09Persuasion
10Complex Problem Solving

Knowledge areas

The subject knowledge this occupation draws on, rated by importance.

Sales and Marketing
English Language
Administration and Management
Customer and Personal Service
Communications and Media
Computers and Electronics
Mathematics
Design

What qualifications people in this job have

From O*NET's survey of people doing this work. This is what postholders reported, not a requirement any single employer sets.

56%Bachelor's Degree
24%Master's Degree
11%First Professional Degree, awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.

What level this role is pitched at

O*NET places this occupation in “Considerable Preparation Needed”. Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Common questions

What does a Digital Marketing Manager do?: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Day to day that includes work like identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors and Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
What skills should a Digital Marketing Manager put on a resume?: O*NET rates Active Learning, Active Listening, Critical Thinking, Reading Comprehension, and Social Perceptiveness among the most important skills for this occupation. Name the ones that are genuinely yours and show where you used them. A resume that lists skills you do not have is weaker than one that lists fewer.
What software should a Digital Marketing Manager list?: Software recorded for this occupation includes Adobe Acrobat, Adobe Acrobat Reader, Adobe ActionScript, Adobe After Effects, and Adobe Creative Cloud software. Applicant tracking systems match on the exact product name, so write the tool as the posting writes it rather than describing it in general terms.
What other job titles cover Digital Marketing Manager work?: O*NET records 40 titles for this occupation, including Brand Manager, Business Development Manager, Marketing Director, and Account Supervisor. Searching only your own job title hides most of the openings you could apply to.
What qualifications does a Digital Marketing Manager need?: In O*NET's survey of people doing this job, 56% reported their level of education as "Bachelor's Degree". That is what current postholders reported, not a requirement any single employer sets.
Will this resume pass an ATS for a Digital Marketing Manager role?: No tool outside an employer can tell you how that employer's system is configured, including ours. What you can control is that the resume parses cleanly, names the work in the words the posting uses, and does not claim anything you cannot back up.

Related roles

Occupations O*NET records as closest to this one, and worth looking at if this search is not moving.

What this page cannot tell you

No tool outside an employer can tell you how that employer’s ATS is configured, including ours.
This page makes no claim about pay, demand or how many people hold this job. O*NET does not publish that here and we will not estimate it.
Keyword overlap is one input to a resume’s score, not a verdict on you. A resume that names skills you do not have is worse than one that names fewer.

If this is the job you are aiming at, the guide to tailoring a resume covers how to aim one posting properly, and building and exporting a resume here is free.

Occupation data from the O*NET 29.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under CC BY 4.0. O*NET is a trademark of USDOL/ETA. SpartanResume is not endorsed by USDOL/ETA.