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Market Research Analysts and Marketing Specialist resume example

A resume for a Market Research Analysts and Marketing Specialist needs to show the work itself: research conditions in local, regional, national, or online markets. Day to day that means work like this: prepare reports of findings, illustrating data graphically and translating complex findings into written text; collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Recruiters and applicant tracking systems both read for the tasks and tools this role actually involves, so the strongest resume names them in your own experience rather than describing the job in the abstract. Below are the tasks O*NET records for this occupation, the software and tools it uses, the titles it is advertised under, and the skills worth naming if they are genuinely yours.

Also advertised as

The same job is posted under many titles. Searching only your own job title hides most of the openings you could apply to.

  • Market Analyst
  • Market Research Analyst
  • Market Research Consultant
  • Market Research Specialist
  • Business Development Specialist
  • Communications Specialist
  • Demographic Analyst
  • Market Researcher
  • Advertising Analyst
  • Business Development Analyst
  • Business Development Associate
  • Digital Marketing Specialist
  • Email Marketing Processor
  • Email Marketing Specialist
  • Family Consumer Scientist
  • Government Business Development Specialist
  • International Trade Specialist
  • Market Research Worker

O*NET records 33 titles for this occupation in total.

What this work actually involves

Tasks recorded for this occupation, in O*NET's words. If your experience covers one of these, it belongs on your resume in your own words.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Monitor industry statistics and follow trends in trade literature.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Direct trained survey interviewers.

13 tasks are recorded in total; these are the most central.

Example bullets for this role

Built from this occupation's own tasks. The brackets stay empty on purpose: we will not invent a number for you, and a fabricated metric is the fastest way to lose an interview you had already won.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text, for [who or what it served], at [what volume].
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand, for [who or what it served], at [what volume].
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals, for [who or what it served], at [what volume].
  • Measure and assess customer and employee satisfaction, for [who or what it served], at [what volume].

Software used in this role

Recorded for this occupation by O*NET. An applicant tracking system matches the exact product name, so write the tool the way the posting writes it.

  • 3M Post-it App
  • AcaStat Software
  • Act!
  • Adaptive conjoint analysis ACA software
  • Adobe Acrobat
  • Adobe ActionScript
  • Adobe After Effects
  • Adobe Creative Cloud software
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adxstudio, for Microsoft
  • Airtable

149 software entries are recorded in total.

Tools and equipment

The physical equipment this occupation is recorded as using. Worth naming when a posting asks for it by name.

  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistants PDA
  • Scanners
  • Tablet computers

Skills an ATS reads for

Worth naming only if they are genuinely yours. Keyword overlap is one input to a resume's score, not a verdict.

  • campaign management
  • SEO
  • Google Analytics
  • content strategy
  • CRM
  • A/B testing
  • brand
  • Salesforce
  • Adobe After Effects
  • Adobe Creative Cloud

What this job rates as most important

O*NET rates every skill for importance to this occupation. These are the highest rated, in order.

  1. 01Critical Thinking
  2. 02Reading Comprehension
  3. 03Writing
  4. 04Active Listening
  5. 05Complex Problem Solving
  6. 06Speaking
  7. 07Judgment and Decision Making
  8. 08Active Learning
  9. 09Mathematics
  10. 10Monitoring

Knowledge areas

The subject knowledge this occupation draws on, rated by importance.

  • English Language
  • Customer and Personal Service
  • Sales and Marketing
  • Mathematics
  • Administration and Management
  • Communications and Media
  • Administrative
  • Computers and Electronics

What qualifications people in this job have

From O*NET's survey of people doing this work. This is what postholders reported, not a requirement any single employer sets.

  • 57%Bachelor's Degree
  • 39%Master's Degree
  • 4%Post-Baccalaureate Certificate, awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.

What level this role is pitched at

O*NET places this occupation in “Considerable Preparation Needed”. Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Common questions

What does a Market Research Analysts and Marketing Specialist do?
Research conditions in local, regional, national, or online markets. Day to day that includes work like prepare reports of findings, illustrating data graphically and translating complex findings into written text and Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
What skills should a Market Research Analysts and Marketing Specialist put on a resume?
O*NET rates Critical Thinking, Reading Comprehension, Writing, Active Listening, and Complex Problem Solving among the most important skills for this occupation. Name the ones that are genuinely yours and show where you used them. A resume that lists skills you do not have is weaker than one that lists fewer.
What software should a Market Research Analysts and Marketing Specialist list?
Software recorded for this occupation includes 3M Post-it App, AcaStat Software, Act!, Adaptive conjoint analysis ACA software, and Adobe Acrobat. Applicant tracking systems match on the exact product name, so write the tool as the posting writes it rather than describing it in general terms.
What other job titles cover Market Research Analysts and Marketing Specialist work?
O*NET records 33 titles for this occupation, including Market Analyst, Market Research Analyst, Market Research Consultant, and Market Research Specialist. Searching only your own job title hides most of the openings you could apply to.
What qualifications does a Market Research Analysts and Marketing Specialist need?
In O*NET's survey of people doing this job, 57% reported their level of education as "Bachelor's Degree". That is what current postholders reported, not a requirement any single employer sets.
Will this resume pass an ATS for a Market Research Analysts and Marketing Specialist role?
No tool outside an employer can tell you how that employer's system is configured, including ours. What you can control is that the resume parses cleanly, names the work in the words the posting uses, and does not claim anything you cannot back up.

Related roles

Occupations O*NET records as closest to this one, and worth looking at if this search is not moving.

What this page cannot tell you

  • No tool outside an employer can tell you how that employer’s ATS is configured, including ours.
  • This page makes no claim about pay, demand or how many people hold this job. O*NET does not publish that here and we will not estimate it.
  • Keyword overlap is one input to a resume’s score, not a verdict on you. A resume that names skills you do not have is worse than one that names fewer.

If this is the job you are aiming at, the guide to tailoring a resume covers how to aim one posting properly, and building and exporting a resume here is free.

Occupation data from the O*NET 29.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under CC BY 4.0. O*NET is a trademark of USDOL/ETA. SpartanResume is not endorsed by USDOL/ETA.