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Search Marketing Strategist resume example

A resume for a Search Marketing Strategist needs to show the work itself: employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Recruiters and applicant tracking systems both read for the tasks and tools this role actually involves, so the strongest resume names them in your own experience rather than describing the job in the abstract. Below are the tasks O*NET records for this occupation, the titles it is advertised under, and the skills worth naming if they are genuinely yours.

Also advertised as

The same job is posted under many titles. Searching only your own job title hides most of the openings you could apply to.

  • Digital Media Planner
  • Online Marketing Consultant
  • Paid Search Strategist
  • SEO Strategist
  • Search Engine Optimization Strategist
  • Digital Marketing Strategist
  • Internet Marketing Specialist
  • Marketing Consultant
  • Paid Search Consultant
  • Search Engine Optimization Consultant
  • SEO Consultant
  • Social Media Specialist
  • E-Commerce Specialist
  • HTML Developer
  • Internet E-Commerce Specialist
  • PPC Specialist
  • PPC Strategist
  • SEM Specialist
  • SEM Strategist
  • SEO Analyst
  • SEO Specialist
  • SEO
  • Customer Experience Strategist
  • Digital Marketer

O*NET records 40 titles for this occupation in total.

What this work actually involves

Tasks recorded for this occupation, in O*NET's words. If your experience covers one of these, it belongs on your resume in your own words.

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Create content strategies for digital media.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

36 tasks are recorded in total; these are the most central.

Example bullets for this role

Built from this occupation's own tasks. The brackets stay empty on purpose: we will not invent a number for you, and a fabricated metric is the fastest way to lose an interview you had already won.

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives, for [who or what it served], at [what volume].
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices, for [who or what it served], at [what volume].
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click, for [who or what it served], at [what volume].
  • Participate in the development or implementation of online marketing strategy, for [who or what it served], at [what volume].

Skills an ATS reads for

Worth naming only if they are genuinely yours. Keyword overlap is one input to a resume's score, not a verdict.

  • campaign management
  • SEO
  • Google Analytics
  • content strategy
  • CRM
  • A/B testing
  • brand
  • Adobe Analytics
  • Ahrefs Site Explorer
  • Bing Ads

What level this role is pitched at

O*NET places this occupation in “Considerable Preparation Needed”. Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Related roles

What this page cannot tell you

  • No tool outside an employer can tell you how that employer’s ATS is configured, including ours.
  • This page makes no claim about pay, demand or how many people hold this job. O*NET does not publish that here and we will not estimate it.
  • Keyword overlap is one input to a resume’s score, not a verdict on you. A resume that names skills you do not have is worse than one that names fewer.

If this is the job you are aiming at, the guide to tailoring a resume covers how to aim one posting properly, and building and exporting a resume here is free.

Occupation data from the O*NET 29.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under CC BY 4.0. O*NET is a trademark of USDOL/ETA. SpartanResume is not endorsed by USDOL/ETA.